DISPLAY TECHNOLOGYLamar celebrates 20 years of large DOOH displaysProvided Oct. 27, 2021 Lamar Advertising, a large OOH advertising company, is celebrating the 20th anniversary of the industry’s first large format digital billboard, according to a company press release. The brainchild of former Lamar VP of Operations Bobby Switzer, the first digital billboard debuted in Baton Rouge, Louisiana in 2001. In 20 years, digital has transformed the OOH industry, giving advertisers new and innovative ways to deliver relevant and time-sensitive messages to target audiences. “The creation of that first digital billboard changed the entire ballgame for the Out of Home industry,” Sean Reilly, CEO of Lamar Advertising Company, said in the release. “It began the process of transforming Out of Home into the advanced, data-powered, technology-enabled, and measurable channel that it has become. Digital has changed the way Out of Home inventory is bought and sold and presents new dynamic creative opportunities for advertisers.” Seven years following the debut of the first digital billboard, Lamar grew its digital network to 1,000 displays. As of 2021, Lamar operated about 3,800 displays across the U.S. Since 2001, the company achieved several DOOH milestones, including:
Lamar digital billboard campaigns can be bought and activated programmatically. Law enforcement authorities, government agencies, and public health officials also utilize the real-time messaging capabilities of Lamar’s network to display warnings and share important information. The 2021 eMarketer Out of Home Report predicts more than two-fifths of all OOH ad spending will go toward DOOH by 2025, with revenue generated by DOOH expected to be $3.17 billion. “Lamar has always been at the forefront of innovation in Out of Home. We are constantly working to enhance our digital capabilities to provide advertisers with opportunities to deliver contextually relevant messages at the right time, in the right place, to the right audience,” said Reilly in the release. Lamar has launched a video celebrating 20 years of DOOH, which can be viewed here. Founded in 1902, Lamar Advertising Company has over 351,000 displays across the U.S. and Canada. Display TechnologyDOOH Advertising KEEP UP WITH WHAT’S NEW IN THE DIGITAL SIGNAGE INDUSTRYSign up now for the Digital Signage Today newsletter and get the top stories delivered straight to your inbox. SUBSCRIBE NOWPrivacy Policy DISPLAY TECHNOLOGYOOH company to promote Vegas loop systemPearl Media’s OOH makes splash in NashvilleLG showcasing digital displays at higher education conferenceWHITE PAPERChanging QSR Models Offer Opportunities for Outdoor Digital Signage TOP STORIESShoppers seeking online experience in the storePost-COVID, OOH has perfect opportunity to shineShifts in consumer behavior prompt big changes in DOOH campaigns NEWSUpshot partners with DAZN for streaming boxing contentFiverr inspires brand campaign to kickstart business ideasCollaboration software aims to make classroom connection easierPearl Media’s OOH makes splash in NashvilleOOH company to promote Vegas loop systemSoftware companies team up to bolster workplace communicationsLG showcasing digital displays at higher education conferenceMORE NEWS RESOURCESDesigning for AccessibilityCoates Group Executes Digital Signage and CMS Transition for Leading QSRTo Boost Sales Remarkably With High Brightness Digital Window Displays8K Poised to Rule Digital SignageNew Technologies Series Volume 1: E Ink JustTintMORE RESOURCES TRENDINGA look at how personal experience will transform the future of retailPost-COVID, OOH has perfect opportunity to shinePearl Media’s OOH makes splash in NashvilleShifts in consumer behavior prompt big changes in DOOH campaignsSoftware companies team up to bolster workplace communications PREMIUM CONTENT2021 Kiosk Marketplace Census Report [$399.00]Customer Experience 4.0 Master Series: Transforming The Future of Retail Banking [$399]2020 Digital Signage Future Trends [$399.00]2020 Kiosk Marketplace Census Report [$499.00$349.00]2020 Digital Signage Hardware Comparison Guide [$499.00]2020 Digital Signage Software Comparison Guide [$499.00]STRATEGIC PARTNERS ABOUT US | CONTACT US | ADVERTISE | EDITORIAL POLICY | PRIVACY POLICY | TERMS OF SERVICE | SITE MAP | RSSUse of and/or registration on any portion of this site constitutes acceptance of our Terms Of Service and Privacy Policy. The material on this Duchon Signs Winnipeg Manitoba Canada Syd Storey Signing the Winnipeg Manitoba Canadian Nation Via https://duchonsigns.wordpress.com/2021/10/30/lamar-celebrates-20-years-of-large-dooh-displays/
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